軟文是站長做推廣必談的一個詞語，從剛開始的經驗之談慢慢過渡到含有營銷意義的推廣軟文，它的發(fā)展可謂飛速。有些軟文的質量和層次非常高，即使經常接觸軟文的老站長也并不一定立刻會察覺到，但這樣的軟文往往不容易寫，屬于厚積而薄發(fā)，靠的是對行業(yè)的專業(yè)度和深厚的文字功底，很多新手站長都望塵莫及。
其實剛開始完全可以從最簡單的軟文著手，首先寫一些分享帖子，然后不要穿插廣告，等到積累到一定的經驗，感覺伸手拈來的時候慢慢穿插，這個時候，營銷的思維已經根深蒂固了，文章就是圍繞著這個思維來寫。我是一個寫過不少軟文的站長，自己目前也在學習提高中，但對軟文也有自己的一點感悟，看到很多前輩寫的經驗貼，今天也抒發(fā)下自己的感受，分享如何寫好一篇具有穿透力的軟文。
打基礎：熟悉相關領域
勤練習：分享自己想法
多研究：思維高度柔和
成風格：不斷挖掘素材
寫軟文是一個長期堅持的事情，如果長時間堅持會感覺像呼吸一樣簡單，越寫越有話題，越寫越有什么可寫。在寫作的時候，不要害怕別人批評或者評論你的觀點，因為軟文就是為了獲得關注和知名度，所以這是一個好事情。
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